Did you know that 95% of novice writers fail at the concept? The concept is the core of the script. And most insiders agree that in Hollywood, the “idea is king.” You can create a great hero, write edgy dialogue, weave in a deep theme. But if you choose the wrong concept, or fail to develop it properly, you’re guaranteed an uphill battle at the marketing stage. This DVD includes:
- What makes a great idea, regardless of genre or whether it’s a high or low concept.
- The three emotional requirements of a great idea that create interest, excitement, and fascination.
- Techniques to energize any concept, including soft-sells.
